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KEYNOTE
From Digital to AI-Native: Transforming Scout24
AT A GLANCE
Role
CTO
Organisation
Scout24 SE
Category
Hero
ABOUT THE SPEAKER
Gertrud is the CTO of Scout24 and a member of the Executive Leadership Team. She is responsible for the company’s technology strategy and leads its AI transformation, helping to build innovative, data-driven products and a strong engineering culture. Before joining Scout24, she served as CTO at eyeo, where she led the development of products including Adblock Plus, one of the world’s most widely used browser extensions. Earlier in her career, she held several leadership positions at Axel Springer, including CTO of BILD and Welt, and was part of the team that established Axel Springer National Media & Tech. Gertrud started her career in retail software development, working as a software developer and project manager for national and international clients.
TALK
From Digital to AI-Native: Transforming Scout24
AI is rapidly changing how companies build products, make decisions, and create value for customers. For established digital businesses, the challenge is no longer whether to adopt AI, but how to evolve into an AI-native organization. In this session, Gertrud shares Scout24’s journey from a successful digital platform to an organization that increasingly embeds AI into its products, processes, and ways of working. She explores how AI is reshaping product development, engineering, and user experience, while also driving broader changes across teams, culture, and operating models. The talk highlights key lessons learned, opportunities and challenges encountered along the way, and what it takes to move beyond isolated AI initiatives toward sustainable transformation at scale.
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